Inside the Failure: Deep Boxes, Fall 2004 It’s Our “Even We Make Mistakes” Feature!

We always start out the development of a product with the highest of hopes. After all, we manufacture mostly on spec, meaning we come up with an idea, execute on it, and manufacture and warehouse it all on our own dime. Failures are costly, and they hurt our souls. I once had a consultant say to me, “If only you . . .

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