The Tradeshow Circuit Head Honcho Hello for February 2013

I write this month’s Head Honcho Hello from my Times Square hotel room on a break from one of the three tradeshows for which Knock Knock mounts its own booth, the Spring New York International Gift Fair (NYIGF). I must say that at this point in my career it is more fun to write about tradeshows in a hotel bed …

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In It for the Money: Longtime Knock Knockers Remember When . . .

A few of us have stayed on team Knock Knock for the long haul these past ten years (besides Jen, of course). Patricia Rudolph, whose been a Knock Knocker since 2003, is one of those select individuals. In this special “In It for the Money,” we picked Patty’s brain on her time at Knock Knock.   1. Knock Knock title …

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Matt Katzenson of Fine Lines Talks 10 Years With Knock Knock Flotsam & Jetsam

Matt Katzenson, CEO of Fine Lines Company and a longtime friend of Knock Knock, wrote this piece. His company became one of our rep groups early on and works, to this day, distributing our product wholesale to retailers. We’re treating this post as an indication that a certain someone already has his tenth-anniversary party hat on, making us feel oh-so …

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The Perils of the Falling K Head Honcho Hello for May 2012

At Knock Knock, we love our K’s. Letterform-wise they’re unique, with their splayed horizontal V’s branching out from military-erect I’s. Since ours repeat, they reduce to a convenient abbreviation: KK. One of the reasons I named the company Knock Knock is, as previously outlined in some of our marketing materials,* because of those graphically flanking K’s. At the time and …

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Complex (Like a Lion) Simple (Like a Lamb)

KISS—“Keep it simple, stupid.” Not my forte. I like things that have complexity and interest to them, and you may already know that one of my mottos (and I say “my” because successive Knock Knock writers and editors are delightfully more terse than I am) is “Why use fewer words when you could use more?” Even if you don’t know …

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A Day At the Fair—the International Gift Fair Flotsam and Jetsam

Clump-o-Lump Debut Each year in January, a handful of Knock Knockers head to New York for the New York International Gift Fair (where we have a booth) to introduce and sell our new Spring products to retailers. The show serves as one of our first opportunities to gauge how our new product may fair in the marketplace. It is always …

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So Many Peeves, I Made Them My Pets! Stationery/Stationary Language Confusion and What You Can Do About It

I’m embarrassed to say that in my original manifesto for Knock Knock (yes, there is one, handbound in a way that today makes me cringe—so 1990s amateur bookbinding, not that such a description would ring a bell for most people) I misspelled “stationery.” Craig Hetzer, our chief creative officer, identified and teased me about this past pecadillo when he read …

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Michal’s First Trip to New York City It’s Our “Show and Tell” Feature!

Michal Broomfield (beautifully pronounced “mcHAIL”) is one of our customer service specialists. In fact, you just might be lucky enough to talk to her if you have questions about your order! She’d like to show-and-tell about her recent trip to NYC. Go Michal! I just returned from my trip to the New York International Gift Fair, which was filled with …

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