I write this month’s Head Honcho Hello from my Times Square hotel room on a break from one of the three tradeshows for which Knock Knock mounts its own booth, the Spring New York International Gift Fair (NYIGF). I must say that at this point in my career it is more fun to write about tradeshows in a hotel bed . . .
A few of us have stayed on team Knock Knock for the long haul these past ten years (besides Jen, of course). Patricia Rudolph, whose been a Knock Knocker since 2003, is one of those select individuals. In this special “In It for the Money,” we picked Patty’s brain on her time at Knock Knock. 1. Knock Knock title . . .
Matt Katzenson, CEO of Fine Lines Company and a longtime friend of Knock Knock, wrote this piece. His company became one of our rep groups early on and works, to this day, distributing our product wholesale to retailers. We’re treating this post as an indication that a certain someone already has his tenth-anniversary party hat on, making us feel oh-so . . .
At Knock Knock, we love our K’s. Letterform-wise they’re unique, with their splayed horizontal V’s branching out from military-erect I’s. Since ours repeat, they reduce to a convenient abbreviation: KK. One of the reasons I named the company Knock Knock is, as previously outlined in some of our marketing materials,* because of those graphically flanking K’s. At the time and . . .
KISS—“Keep it simple, stupid.” Not my forte. I like things that have complexity and interest to them, and you may already know that one of my mottos (and I say “my” because successive Knock Knock writers and editors are delightfully more terse than I am) is “Why use fewer words when you could use more?” Even if you don’t know . . .